Privacy Policy

Privacy Policy | PolyMedics Innovations Inc.

Status: July 2024

On this page we inform you about the processing of your personal data on the website.  Your privacy is very important to us and we will make every reasonable effort to safeguard any information we collect.

How we collect and use your personal data depends on how you interact with us or which services you use. We will only collect, use or share your personal data where we have a legitimate purpose and legal basis for doing so.  Personal data means information that you provide us either directly or indirectly that, either on its own or together with other information, can identify you or make you identifiable.  For example, personal data includes your name, your address, your telephone number, and your email address.  Information that does not identify you or make you identifiable is not personal data.

Data sharing and international transfer

As explained in this Privacy Policy, we use various service providers to help us provide our services and keep your data secure. When we use these service providers, it is necessary for us to share your personal data with them.

We have concluded agreements with all service providers to whom we pass on your data, obliging them to protect your data.

If your personal data is transferred outside the United States, we will ensure that your personal data receives an equivalent level of protection, either because the country to which your data is transferred has an “adequate” standard of data protection, or by using another safeguard.

Provision of the website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

– Information about the browser type and version used
– The user’s operating system
– The user’s internet service provider
– Date and time of access
– Websites from which the user’s system accesses our website
– Websites that are accessed by the user’s system via our website

This data is stored in the log files of our system.

This data is not stored together with other personal data of the user.

2. Purpose of data processing

Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.

Data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.

3. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymized so that it is no longer possible to identify the accessing client.

4. Legal basis for data processing

The legal basis for this processing is our legitimate interests in ensuring the proper functioning of our website and to improve website services.

Use of cookies

1. Description and scope of data processing

When you visit our website, we use technical aids for various functions, in particular cookies, which can be stored on your end device. When you access our website and at any time thereafter, you have the choice of whether you generally allow cookies to be set or which individual additional functions you would like to select. You can make changes in your browser settings or via our Consent Manager.

Cookies are text files or information in a database that are stored on your hard disk and assigned to the browser you are using so that certain information can flow to the place that sets the cookie. Below we describe the type of cookies we use:

We use technically necessary cookies that are required for the technical structure of the website. Without these cookies, our website cannot be displayed (completely correctly) or the support functions are not possible.

The following data is stored and transmitted by the technically necessary cookies:

– Language settings
– Log-in information
– Search terms entered
– Frequency of page views
– Use of website functions

We use cookies on our website that are not technically necessary. Cookies that are not technically necessary are text files that are not only used for the functionality of the website, but also collect other data.

By setting technically unnecessary cookies, the following data is processed:

– IP address
– Location of Internet users
– Date and time the website was accessed
– Customization of advertisements to the user
– Tracking of surfing behavior
– Linking the website visit with other social media platforms

2. Purpose of data processing

The purpose of using technically necessary cookies is to ensure the functionality of our website. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change.

We require the technically necessary cookies for the following applications:

– Transfer of language settings
– Remembering search terms
– Functionality of the website

Cookies that are not technically necessary are used for the purpose of improving the quality of our website, its content and thus our reach and efficiency. By setting these cookies, we learn how the website is used and can thus constantly optimize our offer. In particular, these cookies serve the following purposes:

We use cookies, for example, to improve navigation on the website, to analyze the use of the website and to optimize our marketing activities. If you click on “Accept all cookies”, you agree to the storage of cookies on your device.

3. Legal basis for data processing

If the setting and reading of cookies is technically necessary, this is done to ensure the functionality of our website. The purpose of storing and accessing the information in your terminal equipment is to make it easier for you to use our website and to be able to offer you our services as you have requested. Some functions of our website would not work without the use of these cookies and could therefore not be offered. The cookies are generally deleted at the end of the session (e.g. logging out or closing the browser) or after a specified period of time. Information on different storage periods for cookies can be found in the following sections of this privacy policy.

Insofar as cookies are used that are not technically necessary, this is done on the basis of your express consent, which you can give via the cookie banner. You can revoke your consent at any time with effect for the future or subsequently grant it again by configuring your cookie settings accordingly. Alternatively, you can prevent the storage of cookies by making the appropriate settings in your browser software. Please note that the browser settings you make only apply to the browser you are using.

4. Exercise your rights
You can withdraw your consent to the use of cookies at any time and manage your consent preferences at the following link: www.polymedics.com

Newsletter

1. Description and scope of data processing

You can subscribe to a free newsletter on our website. When you subscribe to the newsletter, the data from the input screen is transmitted to us.

In order to provide this service, we collect the following data from you:

– Email address
– Last name
– First name

Your consent is obtained for the processing of the data as part of the registration process and reference is made to this privacy policy.

No data is passed on to third parties in connection with the data processing for sending newsletters. The data is used exclusively for sending the newsletter.

2. Purpose of data processing

The purpose of collecting the user’s email address is to deliver the newsletter.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

3. Legal basis for data processing

The legal basis for the processing of data after registration for the newsletter is that the user has given consent.

4. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user’s email address is therefore stored for as long as the subscription to the newsletter is active.

The other personal data collected during the registration process is generally deleted after a period of seven days.

5. Exercise your rights

The subscription to the newsletter can be canceled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.

This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.
 
Email contact

1. Description and scope of data processing

It is possible to contact us via the email address provided on our website. In this case, the user’s personal data transmitted with the email will be stored.

The data is used exclusively for processing the conversation.

2. Purpose of data processing

In the case of contact by email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

Our legitimate interest is to respond to your request sent by email in the best possible way.

4. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercise your rights

If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

Contact form

1. Description and scope of data processing

There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is stored at the time the message is sent:

– Email address
– Surname
– First name
– IP address of the calling computer
– Date and time

2. Purpose of data processing

The processing of personal data from the input mask of the contact form or via the e-mail address provided serves us solely to process the contact.

The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

Our legitimate interest is to respond to your inquiry that you send to us via the contact form in the best possible way.

4. Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Exercise your rights

If the user contacts us via the input mask in the contact form, they can object to the storage of their personal data at any time in the following manner:

The user has the option to revoke their consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case.

Company appearances

Instagram:

Instagram, Part of Meta Platforms Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland

On our company page, we provide information and offer Instagram users the opportunity to communicate.

If you carry out an action on our Instagram corporate presence (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public.

However, since we generally or largely have no influence on the processing of your personal data by Instagram, we cannot make any binding statements about the purpose and scope of the processing of your data.

We use our corporate presence in social networks to communicate and exchange information with (potential) customers. In particular, we use the company presence for:

– To publish information about PolyMedics Innovations and our product portfolio.

The publications on the company’s website may contain the following content:

– Information about products
– Customer contact

Every user is free to publish personal data through activities.

Insofar as we process your personal data in order to evaluate your online behavior, offer you competitions or carry out lead campaigns, this is done on the basis of your express declaration of consent.

Our legitimate interest is to respond to your inquiry in the best possible way and to be able to provide the requested information.

The data generated by the company website is not stored in our own systems.

You can object to the processing of your personal data that we collect in the context of your use of our corporate presence at any time and assert your rights as a data subject as set out in the “Your rights” section of this privacy policy. To do so, send us an informal email to info@polymedics.com. You can find more information on the processing of your personal data by Instagram and the corresponding objection options here:

Instagram: https://help.instagram.com/519522125107875
 
YouTube:

YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, United States

On our company page, we provide information and offer YouTube users the opportunity to communicate.

If you perform an action on our corporate YouTube presence (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public.

However, as we generally or largely have no influence on the processing of your personal data by YouTube, we cannot make any binding statements about the purpose and scope of the processing of your data.

We use our corporate presence in social networks to communicate and exchange information with (potential) customers. In particular, we use the company presence for:

– To publish information about PolyMedics Innovations and our product portfolio.

The publications on the company’s website may contain the following content:

– Information about products
– Customer contact

Every user is free to publish personal data through activities.

Insofar as we process your personal data in order to evaluate your online behavior, offer you competitions or carry out lead campaigns, this is done on the basis of your express declaration of consent.

Our legitimate interest is to respond to your inquiry in the best possible way and to be able to provide the requested information.

You can object to the processing of your personal data that we collect in the context of your use of our corporate presence at any time and assert your rights as a data subject as set out in the “Your rights” section of this privacy policy. To do so, please send us an informal email to info@polymedics.com. You can find more information on the processing of your personal data by YouTube and the corresponding objection options here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=en
 
Use of company presences in professional networks

1. Scope of data processing

The company website is used for applications, information/PR and active sourcing. We have no information on the processing of your personal data by the companies jointly responsible for the company website. Further information can be found in the privacy policy of:

– LinkedIn

On our website we provide information and offer users the opportunity to communicate.

The company website is used for applications, information/PR and active sourcing.

We have no information on the processing of your personal data by the companies jointly responsible for the company’s website. Further information can be found in the privacy policy of:

LinkedIn: https://www.linkedin.com/legal/privacy-policy

If you carry out an action on our company website (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public.

2. Legal basis for data processing

Our legitimate interest is to respond to your request in the best possible way and to provide the requested information.

3. Purpose of data processing

Our company website serves to inform users about our services. Every user is free to publish personal data through activities.

4. Duration of storage

The data generated by the company website is not stored in our own systems.

5. Exercise your rights

You can object to the processing of your personal data that we collect in the context of your use of our corporate presence at any time and assert your rights as a data subject as set out in the “Your rights” section of this privacy policy. To do so, please send us an informal email to the email address stated in this privacy policy.

Further information on exercising your rights can be found here:
LinkedIn: https://www.linkedin.com/legal/privacy-policy
 
Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

NorthC Deutschland GmbH of the provider NorthC Deutschland GmbH Am Tower 5 90475 Nuremberg. Further information can be found in the provider’s privacy policy: https://www.northcdatacenters.com/de/datenschutzerklaerung/

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is:

– Information about the browser type and version used
– The user’s operating system
– The user’s internet service provider
– Date and time of access
– Websites from which the user’s system accesses our website
– Websites that are accessed by the user’s system via our website
– Audiences, interest, demographics

This data is not merged with other data sources. Our legitimate interest in processing this data is to display our website without errors and to optimize its functions.

The website server is geographically located in Germany.

Geotargeting

We use the IP address and other information provided by the user (in particular the zip code during registration or ordering) for regional targeting (so-called “geotargeting”).

Regional targeting is used, for example, to automatically show you regional offers or advertising that are often more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (in particular zip code) is based on our interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for users.

Part of the IP address and the additional information provided by the user (in particular the zip code) is only read out and not stored separately.

You can prevent geotargeting by using a VPN or proxy server, for example, which prevent precise localization. In addition, depending on the browser used, you can also deactivate location localization in the corresponding browser settings (if supported by the respective browser).

We use geotargeting on our website for the following purposes:

– Customer approach
– Advertising purposes
 
Content delivery networks
JQULRY, Vimeo, and Font-Awesome

1. Description and scope of data processing

We use functions of the following content delivery networks on our website:

– JQULRY of the provider OpenJS Foundation, 1 Letterman Drive, Building D, Suite D4700, San Francisco, CA 94129.
– Font-AWESOME of the provider Fonticons, Inc, 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA
– Vimeo of the provider Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

A content delivery network (CDN) is a network of regionally distributed servers connected via the Internet that are used to deliver content – especially large media files such as videos. Vimeo, JQULRY and Font-AWESOME provide web optimization and security services that we use to improve the loading times of our website and to protect it from misuse. When you visit our website, a connection to the servers of Vimeo, JQULRY and Font-AWESOME is established, e.g. to retrieve content. This allows personal data to be stored and analyzed in server log files, in particular the user’s activity (in particular which pages have been visited) and device and browser information (in particular the IP address and operating system).
 
2. Purpose of data processing

The use of the functions of Vimeo, JQULRY and Font-AWESOME serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercise your rights

Information on exercising your rights against Vimeo, JQULRY and Font-AWESOME can be found at:

OpenJS Foundation: https://images.prismic.io/openjsf/ba00b254-685f-4e54-b1ca-17984b0f3e55_OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf

Font-Awesome: https://fontawesome.com/privacy

Vimeo: https://vimeo.com/privacy
 
Integrated third-party services

We use various service providers to provide the services we offer on the website.

In general, we have a legitimate interest in sharing your data with the relevant service providers if these services are essential for the provision of the basic service offered on the website in order to provide the relevant website service.

If such services are required for additional services, extended functions or additional purposes, your personal data will only be passed on to service providers if you give your consent.

You can withdraw your consent to the use of integrated third-party services at any time and manage your consent settings here: www.polymedics.com

Use of Contact Form

1. Scope of the processing of personal data

We use the WordPress plugin Contact Form 7 from RockLobster LLC, Sakai 810-0001 Fukuoka Prefecture Chuo-ku Tenjin 1-chome 8-1, Fukuoka City Hall, Japan (hereinafter: RockLobster) to manage contact forms on our online presence. Entered form data is transmitted by email. This allows personal data to be stored and analyzed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system). Data may be transmitted to RockLobster servers in Japan. There is an adequacy decision of the European Union with regard to Japan.

You can find it here: https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=OJ:L:2019:076:TOC

Further information on the processing of data by Contact Form 7 can be found here: https://contactform7.com/privacy-policy/

2. Purpose of data processing

The use of the Contact Form 7 plugin serves to improve the user-friendliness of our online presence. We use this plug-in to easily create, integrate and present contact forms in an appealing way.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Contact Form 7 by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options vis-à-vis Contact Form 7 can be found at
https://contactform7.com/privacy-policy/

Use of the Google Marketing Platform

1. Scope of the processing of personal data


We use the marketing platform of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and store it.

Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The purpose of using the Google Marketing Platform is to serve relevant ads to the user, to improve campaign performance reports or to prevent a user from seeing the same ads more than once.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

The Google Marketing Platform stores your data until the stated purpose is fulfilled, whereby the maximum storage period is 18 months.

5. Exercising your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de

Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
 
Use of meta pixels

1. Scope of the processing of personal data

We use the meta pixel of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (hereinafter referred to as: Facebook) on our online presence. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs). This allows us to record the effectiveness of Facebook ads for statistical and market research purposes.

Data may be transmitted to Facebook servers in the USA.

The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook can link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook’s data usage policy.

Further information on the processing of data by Facebook can be found here: https://de-de.facebook.com/policy.php

2. Purpose of the data processing

The meta pixel is used to analyze and optimize advertising measures.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options vis-à-vis Facebook can be found at https://de-de.facebook.com/policy.php
 
Use of Google AdWords

1. Scope of the processing of personal data

We use Google AdWords from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use this service to place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).

Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

We only receive information about the total number of users who have responded to our ad. No information is passed on with which we could identify you. It is not used for tracking purposes.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
 
You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de

Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de

Use of Google Ads Remarketing

1. Scope of the processing of personal data


We use Google Ads Remarketing from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Remarketing is used to retarget visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups (“similar target groups”) that have, for example, accessed certain pages. This makes it possible to identify the user on other online presences and display targeted advertising. Google places a cookie on the user’s computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).

Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The purpose of processing personal data is to address a specific target group. The cookies stored on the user’s end device recognize them when they visit an online presence and can therefore show them interest-based advertising.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercising your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de

Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de

Use of Google Analytics 4 (GA 4)

1. Scope of the processing of personal data

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google).

Google Analytics analyzes, among other things, how the website visitor uses our site. Google places cookies on your end device. During the visit, user behavior is recorded in the form of “events”. This allows personal data to be stored and analyzed, including:

– First visit to the website
– Interaction with the website, usage path
– Clicks on external links
– Video use
– File downloads
– Advertising impressions and clicks
– Scroll behavior (if to end of page)
– Searches on the website
– Language selection
– Page visits
– Location (region)
– Your IP address (in abbreviated form)
– Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
– Your Internet provider
– Referrer URL

We use the User ID function. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.

IP address anonymization is activated by default in GA 4. This means that your IP address will be truncated by Google within the member states of the European Union or other parties to the Agreement on the European Economic Area. As an exception, only in rare cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google states that the IP address transmitted by your browser will not be merged with other Google data in the context of Google Analytics.

Further information on the processing of data by Google can be found here: https://policies.google.com/privacy

2. Purpose of data processing

We use GA 4 to evaluate the use of our online presence and to generate reports on the activities on our website. The reports are used to analyze the performance of our website and to target advertising to people who have already shown an initial interest by visiting our website.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal data will be deleted after 2 months. This deletion takes place automatically once a month.

5. Exercise your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. You can withdraw your consent via our Cookie Consent Tool.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/technologies/partner-sites

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de

Use of Google ReCaptcha

1. Scope of the processing of personal data

We use Google ReCaptcha from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. This tool is designed to check whether a data entry is compliant and has not been made by a bot, and Google ReCaptcha analyzes and authenticates the behavior of an online presence visitor with regard to various characteristics. This allows personal data to be stored and evaluated, in particular the user’s activity (especially mouse movements and which elements have been clicked on) and device and browser information (especially time, IP address and operating system).

The data is not associated with data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

Further information on the processing of data by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. Exercise your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de

Further information on objection and removal options vis-à-vis Google can be found at https://policies.google.com/privacy?gl=DE&hl=de

Use of Vimeo

1. Scope of the processing of personal data

We use the plugin of the VIdeo portal Vimeo, Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA. Vimeo is an online video streaming portal. When you visit our online presence, your browser establishes a connection with the Vimeo servers in the USA. Information about your online presence visit and your IP address will be forwarded to Vimeo.

This happens regardless of whether you have a Vimeo account and whether you are logged in to it. If you are logged in, Vimeo can link the data collected to your account.

Further information on the processing of data by Vimeo can be found here: https://vimeo.com/privacy

2. Purpose of the data processing

The purpose of providing the Vimeo plug-in is to provide and embed videos.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercising your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Vimeo by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options vis-à-vis Vimeo can be found at https://vimeo.com/privacy

Use of Font Awesome

1. Scope of the processing of personal data

We use fonts from Font Awesome, a service provided by Fonticons, Inc, 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA (hereinafter referred to as Font Awesome). The fonts are transferred to the cache of the browser when the page is called up in order to be able to use them for the visually improved display of various information. As a result, personal data may be stored, transmitted and analyzed, in particular device and browser information (especially the IP address and operating system).

If the browser does not support Font Awesome or prevents access, the text is displayed in a standard font.

When the page is called up, no cookies are stored on the visitor’s end device.

Further information on the processing of data by Font Awesome can be found here: https://origin.fontawesome.com/privacy

2. Purpose of data processing

The use of Google Web Fonts serves the purpose of an appealing presentation of our texts.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercise your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Font Awesome by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on objection and removal options vis-à-vis Font Awesome can be found at:
https://origin.fontawesome.com/privacy

Use of Google Tag Manager

 1. Scope of the processing of personal data


We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Tag Manager can be used to manage and bundle tags from Google and third-party services and embed them on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, to record the impact of online advertising and social channels, to use remarketing and targeting and to test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user’s browser. It contains instructions on which tags should be triggered. Google Tag Manager triggers other tags, which in turn may collect data. Information on this can be found in the sections on the use of the corresponding services in this privacy policy. Google Tag Manager does not access this data.

Further information on Google Tag Manager can be found at https://www.google.com/intl/de/tagmanager/faq.html and in Google’s privacy policy: https://policies.google.com/privacy?hl=de

2. Purpose of the data processing

The purpose of the processing of personal data is the collection and clear management and efficient integration of third-party services.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 and 18 months respectively.

5. Exercising your rights

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

You can use the following link to deactivate the use of your personal data by Google: https://adssettings.google.de

Further information on objection and removal options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de

Integration of plugins via external service providers

1. Description and scope of data processing

We integrate certain plugins on our website via external service providers in the form of content delivery networks. When you visit our website, a connection is established to the servers of the providers we use to retrieve content and store it in the cache of the user’s browser. As a result, personal data may be stored and analyzed in server log files, especially device and browser information (in particular the IP address and operating system). We use the following services:
learndash

2. Purpose of data processing

The use of the functions of these services serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

The website operator has a legitimate interest in the technically error-free presentation and optimization of its website.

4. Duration of storae

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Exercise your rights
Information on exercising your rights against learndash can be found at: https://www.learndash.com/privacy-policy/

Who Can I Contact about this Privacy Notice

If you have a question, concern or request regarding your personal data, please contact the data protection officer at:
DataCo GmbH
Nymphenburger Str. 86
80636 Munich
Germany
+49 89 7400 45840
www.dataguard.de

This privacy policy was created with the support of DataGuard.